eBook - ePub

Buyer Personas, Revised and Expanded

Name: Buyer Personas, Revised and Expanded
Author: Jim Kraus,Adele Revella

Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business

Jim Kraus,

Adele Revella,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Buyer Personas, Revised and Expanded

Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business

Jim Kraus,

Adele Revella,

About this book

A fresh look into understanding your prospective customer's buying decisions to influence them and win more business

Building on the groundbreaking success of the first edition, this newly revised and updated version of Buyer Personas enables marketers to stop wasting time and resources on their best guesses and start drilling down to understand what buyers truly care about—then harness this newfound knowledge to create strategies and messages that break through the clutter and reach buyers on their level.

In a world where buyers frequently struggle to get the information they need to evaluate competitive alternatives and feel confident in their choices, this book lays out a step-by-step approach used by hundreds of companies to understand what buyers want to know and experience as they search for a solution to meet their needs, weigh their options, and make a buying decision. In this book, you'll learn:

Why understanding the buying decision is far more important than knowing a few things about the individuals or roles involved in that decision
How to develop a modern Buyer Persona based on five types of buying insights that will inform nearly every marketing and sales decision you make
Why interviewing recent buyers is the best way to develop your Buyer Persona and how to do it effectively
How to use AI and quantitative survey research to enhance your Buyer Persona
Ways to use Buyer Persona insights to increase awareness of your products and services, drive consideration, and convert more business

The revised and expanded Buyer Personas is a complete guide to go beyond benefit-heavy, undifferentiated marketing and focus only on what buyers care about most. It earns a well-deserved spot on the bookshelves of entrepreneurs, executives, marketers, and other business professionals looking to influence their prospective buyers.

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Yes, you can access Buyer Personas, Revised and Expanded by Jim Kraus,Adele Revella in PDF and/or ePUB format, as well as other popular books in Business & Customer Relations. We have over one million books available in our catalogue for you to explore.