eBook - ePub

Make it All About Me

Name: Make it All About Me
ISBN: 9781917391078

Leveraging omnichannel and AI for marketing success

Rasmus Houlind,

Colin Shearer,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Make it All About Me

Leveraging omnichannel and AI for marketing success

Rasmus Houlind,

Colin Shearer,

About this book

The term 'omnichannel' may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Make it All About Me suggests how to work with omnichannel marketing and artificial intelligence without getting stuck in a certain channel or silo. Drawing on insights from global marketing experts, the book centers around the Omnichannel Hexagon, a framework to help gauge your omnichannel progress and prioritize your marketing efforts to ensure that every step you take is a step closer to the perfect, tailored customer experience - without sacrificing profitability. The author provides the background for understanding the six main omnichannel disciplines and demonstrates how you can manage them in a more customer-centric manner. Readers will get a visual overview of how far along their organization is in working with omnichannel and what barriers might impede further progress.

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Yes, you can access Make it All About Me by Rasmus Houlind,Colin Shearer in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.