eBook - ePub

Marketing Communication in African Languages

Name: Marketing Communication in African Languages
Author: Abiodun Salawu,Kehinde Oyesomi

Abiodun Salawu,

Kehinde Oyesomi,

298 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Marketing Communication in African Languages

Abiodun Salawu,

Kehinde Oyesomi,

About this book

This edited volume considers the use of African languages for marketing communication. The importance of an indigenous language stems from its benefits, which include increased comprehension and a sense of resonance among the target audience, which makes it more memorable as opposed to foreign languages.

Chapters in the book variously examine African traditional advertising and marketing; popular culture as a channel for advertising and marketing; political communication, advertising and marketing; commercials and public relations in African languages; as well as branding, corporate and public communication in African languages. The use of African languages for marketing communication is considered on the traditional mass media and the digital media. Readers will gain a lot of insights into the theory and practice of marketing communication in African languages.

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Yes, you can access Marketing Communication in African Languages by Abiodun Salawu,Kehinde Oyesomi in PDF and/or ePUB format, as well as other popular books in Commerce & Marketing. We have over one million books available in our catalogue for you to explore.