Customer Experience Management in the Caribbean
eBook - ePub

Customer Experience Management in the Caribbean

Concepts, Case Studies and Challenges

  1. 160 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Customer Experience Management in the Caribbean

Concepts, Case Studies and Challenges

About this book

Diving into the evolution of Customer Experience this text offers an insightful exploration of the paradigm shift from customer service to Customer Experience (CX) within the Caribbean context. Unveiling the dynamics of CX's influence on satisfaction, loyalty, and business profitability, this book delves into strategic planning, employee development, data-driven decisions, and emerging technological trends, and it fills a crucial gap in the literature with: - An array of Caribbean case studies;- Enhanced theoretical concepts and a deep appreciation of customer experience management in the Caribbean;- References of best practices to address critical issues affecting the delivery of a quality customer experience.Scholars and practitioners within customer service, services marketing, customer experience management and customer relationship marketing in the retail hospitality and tourism, financial, health care and education sectors will find this a valuable resource on CX's transformative power in this region and beyond.

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Yes, you can access Customer Experience Management in the Caribbean by Leslie-Ann Jordan,Anne P. Crick in PDF and/or ePUB format, as well as other popular books in Business & Rapporti con i clienti. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover
  2. Halftitle
  3. Title
  4. Copyright
  5. Contents
  6. Contributors
  7. Preface
  8. Acknowledgements
  9. 1 Customer Experience Management: Opportunities, Challenges and Trends
  10. 2 Delivering Service Experiences in the Shadow of the Plantation
  11. 3 Improving the Customer Experience for Persons Accessing the National Emergency Ambulance Service on the Island of Trinidad
  12. 4 Improving Customer Satisfaction from a Service Productivity Perspective
  13. 5 The Impact of an Environmental Shock on Customer Expectations and Perceptions in Selected Hotels in Jamaica
  14. 6 Experiences or Commodities? The Peer-to-Peer Experience in Jamaica
  15. 7 The Role of Customer Experience Leadership
  16. 8 Enhancing the Student Experience: A Case Study of The University of the West Indies, St. Augustine Campus, Trinidad
  17. 9 Improving Customer Service in the Caribbean through the Implementation of Total Quality Management Principles
  18. 10 Human Resources Management and the Customer Experience within the Hospitality Industry
  19. 11 Culture Counts: Building out the Marriott Brand in Kingston, Jamaica
  20. 12 Delivering on CX Promises: Case Studies of NCB, The VM Group, MIB and the GraceKennedy Group
  21. 13 Customer Experience and Loyalty to Digicel Jamaica: A Behavioural Perspective
  22. 14 The Way Forward
  23. Index
  24. Backcover