
Customer Experience Management in the Caribbean
Concepts, Case Studies and Challenges
- 160 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Customer Experience Management in the Caribbean
Concepts, Case Studies and Challenges
About this book
Diving into the evolution of Customer Experience this text offers an insightful exploration of the paradigm shift from customer service to Customer Experience (CX) within the Caribbean context. Unveiling the dynamics of CX's influence on satisfaction, loyalty, and business profitability, this book delves into strategic planning, employee development, data-driven decisions, and emerging technological trends, and it fills a crucial gap in the literature with: - An array of Caribbean case studies;- Enhanced theoretical concepts and a deep appreciation of customer experience management in the Caribbean;- References of best practices to address critical issues affecting the delivery of a quality customer experience.Scholars and practitioners within customer service, services marketing, customer experience management and customer relationship marketing in the retail hospitality and tourism, financial, health care and education sectors will find this a valuable resource on CX's transformative power in this region and beyond.
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Information
Table of contents
- Cover
- Halftitle
- Title
- Copyright
- Contents
- Contributors
- Preface
- Acknowledgements
- 1 Customer Experience Management: Opportunities, Challenges and Trends
- 2 Delivering Service Experiences in the Shadow of the Plantation
- 3 Improving the Customer Experience for Persons Accessing the National Emergency Ambulance Service on the Island of Trinidad
- 4 Improving Customer Satisfaction from a Service Productivity Perspective
- 5 The Impact of an Environmental Shock on Customer Expectations and Perceptions in Selected Hotels in Jamaica
- 6 Experiences or Commodities? The Peer-to-Peer Experience in Jamaica
- 7 The Role of Customer Experience Leadership
- 8 Enhancing the Student Experience: A Case Study of The University of the West Indies, St. Augustine Campus, Trinidad
- 9 Improving Customer Service in the Caribbean through the Implementation of Total Quality Management Principles
- 10 Human Resources Management and the Customer Experience within the Hospitality Industry
- 11 Culture Counts: Building out the Marriott Brand in Kingston, Jamaica
- 12 Delivering on CX Promises: Case Studies of NCB, The VM Group, MIB and the GraceKennedy Group
- 13 Customer Experience and Loyalty to Digicel Jamaica: A Behavioural Perspective
- 14 The Way Forward
- Index
- Backcover