Introducing Communication Research: Paths of Inquiry teaches students the basics of communication research in an accessible manner by using student-focused real-world examples, engaging application exercises, and up-to-date resources. Donald Treadwell guides readers through the process of conducting communication research and presenting findings for a diversity of audiences, and the book emphasizes the Internet and social media as both topics of, and tools for, communication research. The Fifth Edition adds new pedagogical features, a new social media and big data section in each method chapter, coverage throughout of the impact of artificial intelligence (AI) and particularly in relation to reporting and presenting research; and references the latest research and data sources related to changes in communication brought about by the COVID-19 pandemic. Included with this title: LMS Cartridge: Import this title's instructor resources into your school's learning management system (LMS) and save time. Don?t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site.
- 342 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
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Edition
0Subtopic
Communication StudiesTable of contents
- Cover
- Half Title Page
- Title Page
- Copyright Page
- Brief Contents
- Detailed Contents
- Preface
- Acknowledgments
- Chapter 1: Foundations: The Ideas that Shape Our Research
- Chapter 2: Getting Started: From Inspiration to Implementation
- Chapter 3: Ethics: Our Responsibilities as Researchers
- Chapter 4: Resources: Reading, Recording, and Reviewing Research
- Chapter 5: Measurement: Research Using Numbers
- Chapter 6: Sampling: Who, What, and How Many?
- Chapter 7: Statistics: Choosing and Using Quantitative Tools
- Chapter 8: Surveys: Putting Numbers on Opinions
- Chapter 9: Experiments: Researching Cause and Effect
- Chapter 10: Content Analysis I: Quantitative Understanding of Words and Images
- Chapter 11: Content Analysis II: Qualitative Understandings of Words and Images
- Chapter 12: Observation: Qualitative Understandings of Behaviors and Attitudes
- Chapter 13: Now What? Reporting and Presenting Research Results
- Glossary
- References
- Index
- About the Author
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Yes, you can access Introducing Communication Research by Donald Treadwell in PDF and/or ePUB format. We have over 1.5 million books available in our catalogue for you to explore.