Introducing Communication Research
eBook - ePub

Introducing Communication Research

Paths of Inquiry

  1. 344 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Introducing Communication Research

Paths of Inquiry

About this book

Introducing Communication Research: Paths of Inquiry teaches students the basics of communication research in an accessible manner by using student-focused real-world examples, engaging application exercises, and up-to-date resources. Donald Treadwell guides readers through the process of conducting communication research and presenting findings for a diversity of audiences, and the book emphasizes the Internet and social media as both topics of, and tools for, communication research. The Fifth Edition adds new pedagogical features, a new social media and big data section in each method chapter, coverage throughout of the impact of artificial intelligence (AI) and particularly in relation to reporting and presenting research; and references the latest research and data sources related to changes in communication brought about by the COVID-19 pandemic. Included with this title: LMS Cartridge: Import this title's instructor resources into your school's learning management system (LMS) and save time. Don?t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site.

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Yes, you can access Introducing Communication Research by Donald Treadwell in PDF and/or ePUB format. We have over one million books available in our catalogue for you to explore.

Information

Publisher
SAGE Publications
Year
2023
eBook ISBN
9781071886656
Edition
0
Subtopic
Communication Studies

Table of contents

  1. Cover
  2. Half Title
  3. Acknowledgements
  4. Title Page
  5. Copyright Page
  6. Brief Contents
  7. Detailed Contents
  8. Preface
  9. Acknowledgments
  10. 1 Foundations: The Ideas That Shape Our Research
  11. 2 Getting Started: From Inspiration to Implementation
  12. 3 Ethics: Our Responsibilities as Researchers
  13. 4 Resources: Reading, Recording, and Reviewing Research
  14. 5 Measurement: Research Using Numbers
  15. 6 Sampling: Who, What, and How Many?
  16. 7 Statistics: Choosing and Using Quantitative Tools
  17. 8 Surveys: Putting Numbers on Opinions
  18. 9 Experiments: Researching Cause and Effect
  19. 10 Content Analysis I: Quantitative Understanding of Words and Images
  20. 11 Content Analysis II: Qualitative Understandings of Words and Images
  21. 12 Observation: Qualitative Understandings of Behaviors and Attitudes
  22. 13 Now What? Reporting and Presenting Research Results
  23. Glossary
  24. References
  25. Index
  26. About the Author