eBook - ePub

How to Build Brand Value

Name: How to Build Brand Value
ISBN: 9786076998960

Lead culture. Be relevant. Recruit consumers massively.

Susana Olivo,

176 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

How to Build Brand Value

Lead culture. Be relevant. Recruit consumers massively.

Susana Olivo,

About this book

In a context where change is rapid and complexity is increasing, the crucial challenge brands face is to maintain perceived value, and making relevance is a monumental task for marketing professionals. The saturation of new brands, categories, and consumer choices, coupled with decreasing attention spans and generational differences, creates a sense of uncertainty and volatility. Brands risk becoming invisible and losing value, dominated by price competition and facing limited advertising budgets. In response to this situation, the book provides a guide for marketing professionals to use culture as a strategic tool to strengthen their brand value. By leading cultural transformation and offering consumers enriching and ever-evolving identities, brands can remain relevant and valuable in an ever-changing world.

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Yes, you can access How to Build Brand Value by Susana Olivo in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.