eBook - ePub

Market Research Methods in the Sports Industry

Name: Market Research Methods in the Sports Industry
ISBN: 9781837534487

Managing Sports Brands

Jasenko Ljubica,

Neven Šerić,

292 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Market Research Methods in the Sports Industry

Managing Sports Brands

Jasenko Ljubica,

Neven Šerić,

About this book

Whether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders. The value and instruments of market research can provide the required resources for sports businesses to realize their plans.

In this second edition of Market Research Methods in the Sports Industry, Neven Šeri? and Jasenko Ljubica provide a comprehensive elaboration of market research methods used by sports businesses. Identifying and explaining the most effective uses of market research, drawing upon a range of updated, real-life case studies, this updated edition brings new chapters and case studies specifically focused on creation and management of sports brands. The application of the methods presented in this book, ranging from the simplest - monitoring the environment– to the most complex sampling methods, can significantly contribute to the development of sports businesses by increasing the number of members, sponsors, followers and fans.

Market Research Methods in the Sports Industry is invaluable for researchers, educators and students of Sports Management and Marketing, and it will also prove useful to sporting professionals seeking to gain a competitive edge in the market.

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Yes, you can access Market Research Methods in the Sports Industry by Jasenko Ljubica,Neven Šerić in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.