Deep Selling
eBook - PDF

Deep Selling

How to Engage Buyers and Drive Growth in the Age of AI

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Deep Selling

How to Engage Buyers and Drive Growth in the Age of AI

About this book

Develop stronger, more profitable relationships with your buyers in the digital era

Right now, how we buy and sell is evolving dramatically. People have fundamentally changed the way they do business. To put it simply: buyers no longer interact with sellers in the same way. To ensure a profitable future, sales leaders and teams need to embrace this transformation. In the face of globalisation, ecommerce, subscription services, and new digital tools for buyers and sellers alike, you need new strategies to generate successful sales and better bottom lines.

Deep Selling shares the cutting-edge sales model you need to create a buyer-obsessed, high-performance culture. Your team urgently needs to embrace the growing suite of digital and AI technologies. But new technologies alone won't solve all your selling problems. To really maximise your success, you need to evolve your selling frameworks and behaviours. You need to use these new tools in smart ways, embedding them into your sales execution models.

In this book, you'll discover how to:

  • Audit the current sales techniques and cycles in your organisation
  • Transform your sales execution models
  • Achieve organisational buy-in through new performance measures and shared goals for success
  • Use data to drive strategy, and revolutionise your selling with the latest digital and AI tools
  • Build deeper buyer relationships that create more value and improve buyer outcomes


With Deep Selling, you and your team will learn how to meet buyers on today's real-world terms — and engage them more fully and successfully than ever before.

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Yes, you can access Deep Selling by Graham Hawkins,Mark Micallef in PDF and/or ePUB format, as well as other popular books in Business & Sales. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Wiley
Year
2024
Print ISBN
9781394303069
eBook ISBN
9781394303076
Edition
1
Subtopic
Sales

Table of contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Contents
  5. Foreword by Brent Adamson
  6. About the authors
  7. Introduction
  8. Part I How the world has changed
  9. Part II The roadmap to Deep-Selling excellence
  10. Conclusion: You can no longer survive in the Shallows
  11. Acknowledgements
  12. Notes
  13. EULA