eBook - ePub

Green Marketing Perspectives

Name: Green Marketing Perspectives
Author: Sonu Dua,Sakshi Dua,Pawanpreet Kaur

Effective Messaging for Sustainable Practices

Sonu Dua,

Sakshi Dua,

Pawanpreet Kaur,

336 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Green Marketing Perspectives

Effective Messaging for Sustainable Practices

Sonu Dua,

Sakshi Dua,

Pawanpreet Kaur,

About this book

In response to the escalating demand for environmentally friendly products across diverse sectors, the discourse on Green Concepts has evolved into a number of key strategic imperatives for both researchers and corporates. Green Marketing Perspectives delves into the profound impact of the Green Concept's emergence and the ways in which companies are altering their marketing strategies to leverage green and sustainable messaging.

Covering subjects such as green messaging via traditional and social media, green marketing campaigns, innovative marketing and customer value marketing, the contributors also highlight the ubiquitous issue of 'greenwashing' in its various forms. With cases drawn from around the world this will be a valuable addition to the literature on Green Marketing for students, researchers and industry experts.

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Yes, you can access Green Marketing Perspectives by Sonu Dua,Sakshi Dua,Pawanpreet Kaur in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.