In the fast-paced world of digitalization, understanding customers has never been more critical—or more challenging. Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization takes readers on a journey through the latest advancements in AI, data management, and digital channels that are reshaping the landscape of customer engagement and business strategy.

This book explores the transformative power of Artificial Intelligence in enhancing customer experiences, from biometric analysis and Artificial Neural Networks (ANNs) to the ethical implications of AI in marketing. Uncover the dynamic relationship between markets and mobile applications, the role of experience orientation in service industries, and the promise of frictionless shopping in the digital age.

With a special focus on centralized knowledge management in healthcare, the Internet of Things (IoT), and the growing importance of natural language processing in marketing intelligence, this comprehensive guide also delves into the ethical concerns surrounding AI adoption, as exemplified by a case study on Google AI.

Whether you're navigating the complexities of digital channels to boost brand visibility or leveraging AI to create value for your customers, Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization provides the insights and strategies needed to thrive in today's digital marketplace. Perfect for marketers, business leaders, and technologists, this book equips you with the tools to understand and engage with your customers in the most effective and ethical ways possible.

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Yes, you can access Marketing Intelligence, Part A by Mudita Sinha,Arabinda Bhandari,Samant Shant Priya,Sajal Kabiraj in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Relaciones con los clientes. We have over one million books available in our catalogue for you to explore.

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Emerald Publishing Limited

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Relaciones con los clientes

Cover
Title
Copyright
Contents
About the Editors
About the Contributors
Preface
Chapter 1 Unlocking the Power of Artificial Intelligence for Customer Engagement: A Bibliometric Analysis
Chapter 2 Unlocking Financial Potential: The Dynamic Relationship Between Markets and Mobile Applications
Chapter 3 Leveraging Data Sharing for Enhanced Experiences in Service Industries: Role of Experience Orientation and Privacy Calculus
Chapter 4 Centralized Knowledge Management and Machine Learning for Enhanced Healthcare in Ghana
Chapter 5 Frictionless Shopping in the Digital Era: A Comprehensive Analysis of Instant Gratification, Ethical Considerations, and Future Prospects
Chapter 6 Internet of Things and Knowledge Management
Chapter 7 Enhancing Customer Satisfaction Through Artificial Neural Networks (ANNS): Principles, Architectures, and Practical Applications
Chapter 8 Managing the Ethical Concerns in Adoption of Artificial Intelligence in Marketing Strategies: A Case Study of Google AI
Chapter 9 Role of Artificial Intelligence in Customer Engagement and Experience
Chapter 10 Digital Channels and User Engagement: A Conceptual Framework for Enhancing Brand Visibility and Revenue
Chapter 11 Natural Processing Language: Business Strategy in Marketing Intelligence
Chapter 12 Alexa, Can You Please Tell Me How I Can Engage and Provide the Best Experience and Value to My Customers?
Index

About this book

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Table of contents