eBook - ePub
International Entrepreneurship
Starting, Developing, and Managing a Global Venture
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
Combining comprehensive coverage with a wide variety of real-life cases, International Entrepreneurship: Starting, Developing, and Managing a Global Venture gives entrepreneurs the tools they need to successfully launch international ventures in today's hypercompetitive world. Bestselling author Dr. Robert D. Hisrich helps students and entrepreneurs develop global business plans, select international opportunities, and determine the best entry strategy. The text also covers practical considerations such as legal concerns, the global monetary systems, global marketing, and global human resource management for entrepreneurs. The Third Edition provides increased attention to culture and reflects recent changes in our increasingly globalized world. Readers will also be exposed to new cases featuring international activities of entrepreneurs and ventures throughout the world.
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Yes, you can access International Entrepreneurship by Robert D. Hisrich in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Half Title
- Publisher Note
- Title Page
- Copyright Page
- Brief Contents
- Detailed Contents
- Preface
- Acknowledgments
- Part I International Entrepreneurship and Opportunities
- 1 Importance of International Entrepreneurship
- 2 Globalization and the International Environment
- 3 Cultures and International Entrepreneurship
- 4 The Global Monetary System
- Part II Entering the Global Market
- 5 Selecting International Business Opportunities
- 6 Developing the Global Business Plan
- 7 International Legal Concerns
- Part III Managing the Global Entrepreneurial Enterprise
- 8 Alternative Entry Strategies
- 9 Global Marketing and Research and Development
- 10 Global Human Resource Management
- 11 Implementing and Managing a Global Entrepreneurial Strategy
- Part IV Cases
- 1 Business Incubator Subotica
- 2 Mayu LLC
- 3 Fitz-Ritter Wine Estate
- 4 Intelligent Leisure Solutions
- 5 Logisys A Small Company With an International PotentialProblem to Analyze: Managing Company Development
- 6 Infobip
- 7 Mojitos Night Club
- 8 Wiosna Association
- 9 Sedo.com
- 10 Cross-Border Sponsorship
- 11 Trimo
- 12 UniMed and EduMed
- 13 Veconinter, CA
- Index
- About the Author