
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Introduction to Media Literacy
About this book
Introduction to Media Literacy builds students' media literacy step-by-step to make them more knowledgeable and engaged producers and consumers of media. In nine streamlined chapters, students learn how the mass media operate and how to use the media in better ways to achieve their own personal goals. All of the essential media topics are covered—from understanding media audiences, industries, and effects to confronting controversies like media ownership, privacy, and violence—in a concise format that keeps students focused on effectively improving their media literacy skills.
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Information
Table of contents
- Cover
- Half Title
- Publisher Note
- Title Page
- Copyright Page
- Brief Contents
- Detailed Table of Contents
- Preface
- About the Author
- 1 Why Increase Media Literacy?
- 2 How to Think About Media Literacy
- 3 Mass Media Industries: Historical Perspective
- 4 Mass Media Industries: The Economic Game
- 5 Mass Media Audience: Industry Perspective
- 6 MASS Media Audience: Individual Perspective
- 7 Mass Media Content
- 8 Mass Media Effects
- 9 Springboard
- Introduction to Appendices Analyzing Media Literacy Issues
- Test Your Knowledge Answers
- Glossary
- References
- Index