eBook - ePub
Media Literacy
About this book
Media Literacy teaches students how to navigate through the overwhelming flood of information found in today's media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores key components to understanding the fascinating world of mass media. Potter presents examples and facts to help students understand how the media operate, how they attract attention, and how they influence the public. Chapters conclude with exercises to help readers apply the material to everyday life and improve their media literacy. The Tenth Edition integrates a stronger focus on digital media, features a streamlined organization, and updates facts to keep readers informed on the rapidly changing media phenomenon.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Media Literacy by W. James Potter in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Half Title
- Publisher Note
- Title Page
- Copyright Page
- Brief Contents
- Detailed Contents
- Preface
- Acknowledgments
- About the Author
- Part I Introduction
- 1 Why Increase Media Literacy?
- 2 Media Literacy Approach
- Part II Effects
- 3 Broadening Our Perspective on Media Effects
- 4 How Does the Media Effects Process Work?
- Part III Industry
- 5 Development of the Mass Media Industries
- 6 Economic Perspective
- Part IV Audience
- 7 Audience Industry Perspective
- 8 Audience Individual Perspective
- Part V Content
- 9 Entertainment
- 10 Advertising
- 11 News
- 12 Competitive Experiences
- 13 Social Networking Experiences
- 14 Acquisition Experiences
- Part VI Springboard
- 15 Helping Yourself and Others to Increase Media Literacy
- Introduction to the Issues Chapters
- Issue 1 Ownership of Mass Media Businesses
- Issue 2 Sports
- Issue 3 Media Violence
- Issue 4 Privacy
- Glossary
- References
- Index
