Media Literacy
eBook - ePub

Media Literacy

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Media Literacy

About this book

Media Literacy teaches students how to navigate through the overwhelming flood of information found in today's media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores key components to understanding the fascinating world of mass media. Potter presents examples and facts to help students understand how the media operate, how they attract attention, and how they influence the public. Chapters conclude with exercises to help readers apply the material to everyday life and improve their media literacy. The Tenth Edition integrates a stronger focus on digital media, features a streamlined organization, and updates facts to keep readers informed on the rapidly changing media phenomenon.

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Yes, you can access Media Literacy by W. James Potter in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Half Title
  3. Publisher Note
  4. Title Page
  5. Copyright Page
  6. Brief Contents
  7. Detailed Contents
  8. Preface
  9. Acknowledgments
  10. About the Author
  11. Part I Introduction
  12. 1 Why Increase Media Literacy?
  13. 2 Media Literacy Approach
  14. Part II Effects
  15. 3 Broadening Our Perspective on Media Effects
  16. 4 How Does the Media Effects Process Work?
  17. Part III Industry
  18. 5 Development of the Mass Media Industries
  19. 6 Economic Perspective
  20. Part IV Audience
  21. 7 Audience Industry Perspective
  22. 8 Audience Individual Perspective
  23. Part V Content
  24. 9 Entertainment
  25. 10 Advertising
  26. 11 News
  27. 12 Competitive Experiences
  28. 13 Social Networking Experiences
  29. 14 Acquisition Experiences
  30. Part VI Springboard
  31. 15 Helping Yourself and Others to Increase Media Literacy
  32. Introduction to the Issues Chapters
  33. Issue 1 Ownership of Mass Media Businesses
  34. Issue 2 Sports
  35. Issue 3 Media Violence
  36. Issue 4 Privacy
  37. Glossary
  38. References
  39. Index