The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Contents
- Detailed Contents
- Preface
- Acknowledgments
- About the Authors
- Section I Media Writing Foundations
- Chapter 1 You as a Writer
- Chapter 2 Media Writing Professions and Strategies
- Chapter 3 Media Writing Style and Language Conventions
- Section II News Settings
- Chapter 4 Reporting and Interviewing
- Chapter 5 Hard News and Feature Writing
- Chapter 6 Electronic News Writing: Radio and Television
- Chapter 7 Copyediting
- Chapter 8 Media Law and Ethics
- SECTION III Digital Settings
- Chapter 9 Writing for Social Media
- Chapter 10 Web Copywriting
- Section IV Persuasive Settings
- Chapter 11 Basic Persuasive Writing
- Chapter 12 Public Relations
- Chapter 13 Advertising
- Chapter 14 Business Communication
- Appendix: Media Writer’s Self-Perception Scale
- Index
- Publisher Note
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Yes, you can access The Basics of Media Writing by Scott A. Kuehn,Andrew Lingwall in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over 1.5 million books available in our catalogue for you to explore.