Dynamics of Media Writing
eBook - ePub

Dynamics of Media Writing

Adapt and Connect

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Dynamics of Media Writing

Adapt and Connect

About this book

Dynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today's media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.

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Yes, you can access Dynamics of Media Writing by Vincent F. Filak in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Half Title
  3. Acknowledgements
  4. Title Page
  5. Copyright Page
  6. Brief Contents
  7. Detailed Contents
  8. Preface
  9. Acknowledgments
  10. About the Author
  11. Part I The Basics You Need, Regardless of Field
  12. 1 Know Your Audience
  13. 2 Being Accurate, Relying on the Facts
  14. 3 Grammar, Style and Language Basics
  15. 4 Basic Media Writing
  16. 5 Interviewing
  17. 6 Writing for Websites and Blogs
  18. 7 Social Media
  19. 8 Law and Ethics in Media Writing
  20. Part II Focus on News Media
  21. 9 Reporting The Basics and Beyond
  22. 10 Writing for Traditional Print News Products
  23. 11 Writing for Broadcast
  24. Part III Focus on Marketing Media
  25. 12 Public Relations
  26. 13 Advertising
  27. 14 Marketing
  28. Glossary
  29. Index