eBook - ePub

Designing and Managing a Research Project

Name: Designing and Managing a Research Project
Author: Michael Jay Polonsky,David S. Waller

A Business Student′s Guide

Michael Jay Polonsky,

David S. Waller,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Designing and Managing a Research Project

A Business Student′s Guide

Michael Jay Polonsky,

David S. Waller,

About this book

Designing and Managing a Research Project: A Business Student's Guide is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. The inclusion of topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, along with examples from real student research provide a unique perspective.

The new Fourth Edition includes broader types of student project examples, such as an Economics thesis, additional international business cases, increased coverage of Questionnaire Design and Institutional Review Boards, and an integrated case throughout the book on "High Performance Shoes" with supporting materials and data.

Additional resources including case studies, PowerPoint slides, and test bank are available on the authors' website.

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Yes, you can access Designing and Managing a Research Project by Michael Jay Polonsky,David S. Waller in PDF and/or ePUB format, as well as other popular books in Business & R&D. We have over one million books available in our catalogue for you to explore.