Designing and Managing a Research Project: A Business Student's Guide is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. The inclusion of topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, along with examples from real student research provide a unique perspective.
The new Fourth Edition includes broader types of student project examples, such as an Economics thesis, additional international business cases, increased coverage of Questionnaire Design and Institutional Review Boards, and an integrated case throughout the book on "High Performance Shoes" with supporting materials and data.
Additional resources including case studies, PowerPoint slides, and test bank are available on the authors' website.
eBook - ePub
Designing and Managing a Research Project
A Business Student′s Guide
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Designing and Managing a Research Project
A Business Student′s Guide
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Contents
- Preface
- Acknowledgments
- Part 1 The Foundations
- 1 Introduction
- 2 Choosing a Topic
- 3 The Role of the Supervisor
- 4 Group Work, Group Dynamics, and the Role of Conflict1
- 5 Ethical Considerations
- Part 2 Undertaking the Research
- 6 Planning the Research Project
- 7 Literature Review
- 8 Data Gathering
- 9 Qualitative Data Collection and Issues In Analysis1
- 10 Quantitative Data Analysis1
- Part 3 Communicating the Results
- 11 Presenting the Results
- 12 Identifying the Implications and Establishing Recommendations
- 13 Writing the Report
- 14 Oral Presentations
- 15 Concluding Remarks
- About the Authors
- Index
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Yes, you can access Designing and Managing a Research Project by Michael Jay Polonsky,David S. Waller in PDF and/or ePUB format, as well as other popular books in Business & R&D. We have over 1.5 million books available in our catalogue for you to explore.