Sports Marketing
eBook - ePub

Sports Marketing

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Sports Marketing

About this book

Formerly published by Chicago Business Press, now published by Sage

Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline?s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.

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Information

Publisher
SAGE Publications, Inc
Year
2024
Print ISBN
9781948426435
Edition
4
eBook ISBN
9781071927304
Topic
Business
Subtopic
Entertainment Industry
Index
Business

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. BRIEF CONTENTS
  6. Contents
  7. Preface
  8. About the Author
  9. Acknowledgements
  10. Acknowledgements
  11. Part One The Foundation of Sports Marketing
  12. Chapter 1 Introduction to Sports Marketing
  13. Chapter 2 The Four Domains of Sports Marketing
  14. Part Two Marketing through Sports
  15. Chapter 3 Marketing through Sports Using Theme-Based Strategies
  16. Chapter 4 Traditional Sponsorship: Implementing an Alignment-Based Strategy
  17. Chapter 5 Marketing of Nonsports Products via a Sports Sponsorship Platform: Three Special Forms of Sponsorship
  18. Part Three The Marketing of Sports Products
  19. Chapter 6 Segmentation of the Sports Market
  20. Chapter 7 Product Decisions in Sports Marketing
  21. Chapter 8 Distribution Decisions and Facilities Management in Sports Marketing
  22. Chapter 9 Pricing Decisions in Sports Marketing
  23. Chapter 10 Developing a Promotional Strategy for the Marketing of Sports Products
  24. Part Four Emerging Issues in Sports Marketing
  25. Chapter 11 Customer Relationship Management (CRM) in the Business of Sports
  26. Chapter 12 Technology in Sports Marketing
  27. Chapter 13 Controversial Issues in Sports Marketing
  28. Glossary
  29. Index

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Yes, you can access Sports Marketing by Sam Fullerton in PDF and/or ePUB format, as well as other popular books in Business & Entertainment Industry. We have over 1.5 million books available in our catalogue for you to explore.