eBook - ePub
Sports Marketing
About this book
Formerly published by Chicago Business Press, now published by Sage
Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline?s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.
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Yes, you can access Sports Marketing by Sam Fullerton in PDF and/or ePUB format, as well as other popular books in Business & Entertainment Industry. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- BRIEF CONTENTS
- Contents
- Preface
- About the Author
- Acknowledgements
- Acknowledgements
- Part One The Foundation of Sports Marketing
- Chapter 1 Introduction to Sports Marketing
- Chapter 2 The Four Domains of Sports Marketing
- Part Two Marketing through Sports
- Chapter 3 Marketing through Sports Using Theme-Based Strategies
- Chapter 4 Traditional Sponsorship: Implementing an Alignment-Based Strategy
- Chapter 5 Marketing of Nonsports Products via a Sports Sponsorship Platform: Three Special Forms of Sponsorship
- Part Three The Marketing of Sports Products
- Chapter 6 Segmentation of the Sports Market
- Chapter 7 Product Decisions in Sports Marketing
- Chapter 8 Distribution Decisions and Facilities Management in Sports Marketing
- Chapter 9 Pricing Decisions in Sports Marketing
- Chapter 10 Developing a Promotional Strategy for the Marketing of Sports Products
- Part Four Emerging Issues in Sports Marketing
- Chapter 11 Customer Relationship Management (CRM) in the Business of Sports
- Chapter 12 Technology in Sports Marketing
- Chapter 13 Controversial Issues in Sports Marketing
- Glossary
- Index