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- 464 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
No longer available
Social Media Marketing
About this book
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.
Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom.
A must-read for all students and practitioners of social media marketing.
Tracy L. Tuten is a professor of marketing at Sofia University, USA.
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Yes, you can access Social Media Marketing by Tracy L. Tuten in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Contents
- Summary of Contents
- Illustration List
- About the Author
- Acknowledgments
- Online Resources
- PART I Foundations of Social Media Marketing
- Chapter 1 The Social Media Environment
- Chapter 2 Social Consumers
- Chapter 3 Network Structure and Group Influences in Social Media
- PART II Social Media Marketing Strategy and Planning
- Chapter 4 Social Media Marketing Strategy
- Chapter 5 Tactical Planning and Execution
- PART III The Four Zones of Social Media
- Chapter 6 Social Community
- Chapter 7 Social Publishing
- Chapter 8 Social Entertainment
- Chapter 9 Social Commerce
- PART IV Social Media Data Management and Measurement
- Chapter 10 Social Media Analytics
- Chapter 11 Social Media Metrics
- PART V Social Media Marketing in Practice
- Chapter 12 The Case Zone
- References
- Index