Small Business Management
eBook - ePub

Small Business Management

Creating a Sustainable Competitive Advantage

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Small Business Management

Creating a Sustainable Competitive Advantage

About this book

Small Business Management, Eighth Edition equips students with the tools to navigate important financial, legal, marketing, and managerial decisions when creating and growing a sustainable small business.

Author Timothy S. Hatten provides new cases, real-world examples, and illuminating features that spotlight the diverse, innovative contributions of small business owners to the economy. Whether your students dream of launching a new venture, purchasing a franchise, managing a lifestyle business, or joining the family company, they will learn important best practices for competing in the modern business world.

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Yes, you can access Small Business Management by Timothy S. Hatten in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Edition
8

Table of contents

  1. Cover
  2. Half Title
  3. Acknowledgements
  4. Title Page
  5. Copyright Page
  6. Brief Contents
  7. Detailed Contents
  8. Preface
  9. New to This Edition
  10. Acknowledgments
  11. About the Author
  12. Part I The Challenge
  13. 1 Small Business: An Overview
  14. 2 Small Business Management and Entrepreneurship
  15. Part II Planning in Small Business
  16. 3 Social Entrepreneurs, Ethics, and Strategic Planning
  17. 4 The Business Plan
  18. Part III Early Decisions
  19. 5 Franchising
  20. 6 Taking Over an Existing Business
  21. 7 Starting a New Business
  22. Part IV Financial and Legal Management
  23. 8 Accounting Records and Financial Statements
  24. 9 Small Business Finance
  25. 10 The Legal Environment
  26. Part V Marketing the Product or Service
  27. 11 Small Business Marketing: Strategy and Research
  28. 12 Small Business Marketing: Location
  29. 13 Small Business Marketing: Price and Promotion
  30. Part VI Managing Small Business
  31. 14 Professional Small Business Management
  32. 15 Human Resource Management
  33. 16 Operations Management
  34. 17 International Small Business
  35. Glossary
  36. Index