Research Proposal for Market Research

Claas Morlang

• Publisher: GRIN Verlag
• Year: 2000
• eBook ISBN: 9783638093712
• Edition: 1
• Topic: Business
• Subtopic: Marketing Research
• Index: Business

Seminar paper from the year 1999 in the subject Business economics - Market research, grade: 2.2 (B), language: English, abstract: Imagine a world where healthcare seamlessly integrates with your trusted retail experience. This meticulously crafted research proposal, commissioned by Boots Plc, delves into the feasibility of establishing a "Boots the Dentist" chain, exploring the uncharted territory of the British dental market. Uncover the strategic objectives driving this potential venture, from capturing a share of the burgeoning £2 billion dental market to leveraging Boots' esteemed brand reputation for quality and service. The core of this investigation lies in understanding the multifaceted dynamics of the dental landscape: what are the unmet needs of modern dental patients? How can Boots differentiate itself from competitors, both NHS and private? What impact would this venture have on the Boots healthcare brand? This comprehensive research plan employs a blend of qualitative and quantitative methodologies, including in-depth interviews with industry analysts, dentists, and potential customers, alongside revealing focus groups designed to extract invaluable insights. Discover the techniques used to dissect customer demands, gauge the willingness to embrace "Boots the Dentist, " and identify key market segments for targeted marketing strategies. Explore the perspectives of dentists themselves – their motivations, concerns, and the incentives required to join this innovative healthcare model. Unearth the anticipated impact of government policies and the evolving role of private insurance on the dental care industry. Delve into the sophisticated survey techniques, including pilot studies and meticulous questionnaire design, aimed at maximizing response rates and ensuring data integrity. Gain insight into how the research identifies optimal locations for new dental practices and tailors services to meet the specific needs of diverse patient demographics. Learn about the rigorous quality control measures and confidentiality protocols implemented throughout the research process. Ultimately, this proposal promises to deliver a comprehensive analysis, empowering Boots Plc to make informed decisions and navigate the complexities of the dental market with confidence, potentially revolutionizing access to dental care for millions. This investigation goes beyond mere market analysis; it is a strategic blueprint for transforming healthcare delivery, offering a glimpse into a future where convenience, quality, and trusted brands converge to create a new paradigm in dental wellness. Will Boots redefine the dental experience? The answer lies within the data-driven insights meticulously outlined in this proposal, poised to unlock a world of possibilities in the ever-evolving healthcare landscape. Discover the potential for Boots to not only enter but also reshape the dental market, offering a fresh perspective on patient care and solidifying its position as a leader in integrated healthcare solutions.