eBook - PDF
Marketing of Services. Literature Review in relevancies of: Bestwash GmbH
- 12 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Marketing of Services. Literature Review in relevancies of: Bestwash GmbH
About this book
Literature Review from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 80 %, , course: Marketing of Services, language: English, abstract: This is a literature review to the homerworkassigment Marketing of Services at the International Business School Budapest.
A traditional definition of marketing is provided by the Chartered Institute of Marketing: The management process which identifies anticipates and supplies customer requirements efficiently and profitably.
The marketing mix for services is not only the same as by the Goods marketers. They have the 4Ps: Product Place Promotion Price. Early analysis by Borden (1965) of marketing mix elements was based on a study of manufacturing industry at a time when the importance of services to the economy was considered to be relatively unimportant. More recently, the 4Ps of the marketing mix have been found to be too limited in their application to services.
Particular problems that limit their usefulness to services are as follows.
Trusted by 375,005 students
Access to over 1.5 million titles for a fair monthly price.
Study more efficiently using our study tools.
Table of contents
Frequently asked questions
Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn how to download books offline
Perlego offers two plans: Essential and Complete
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.5M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1.5 million books across 990+ topics, we’ve got you covered! Learn about our mission
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more about Read Aloud
Yes! You can use the Perlego app on both iOS and Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app
Yes, you can access Marketing of Services. Literature Review in relevancies of: Bestwash GmbH by Valentin Pikler in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over 1.5 million books available in our catalogue for you to explore.