- 34 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
CRM and the Australian food retail industry
About this book
Project Report from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 88%, Macquarie University (Graduate Accounting and Commerce Centre), course: MKTG814, Managing Customer Relations (post-graduate unit), language: English, abstract: The following report will analyse the Australian retail industry with regard to Customer Relationship Management (CRM) activities, with the focus being on food retail. As is the case in various other industries, this industry also has realised that it is easier and considerably cheaper to retain existing customers instead of attracting new customers in an ongoing process. Various tools of the CRM spectrum are currently being utilised and this report presents these, including a comparison which organisation appears to have the most successful and most promising strategy in terms of CRM. After identifying the main players in the industry, this report will analyse what can be done in relation to CRM within this industry. The next section concentrates on challenges that arise for
organisations willing to utilise CRM tools before detailing which CRM strategy each company appears to be using. Finally, a comparison of the different CRM strategies as well as an outlook will be provided, additionally offering recommendations to organisations that operate within this industry.
Table of contents
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Yes, you can access CRM and the Australian food retail industry by Peter Schulz in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over 1.5 million books available in our catalogue for you to explore.