Perfume advertisement
eBook - PDF

Perfume advertisement

  1. 104 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Perfume advertisement

About this book

Thesis (M.A.) from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, University of Kent, course: MASTER OF ARTS, language: English, abstract: When opening a women's magazine from the 1970s you immediately notice the provocative perfume advertisements that sometimes featured a highly sexualized idea of women and men. This thesis compares perfume advertisements featured in Cosmopolitan and Redbook magazines. By using qualitative and quantitative content analysis when analyzing the various perfume advertisements, the messages of these advertisements were analyzed. Advertisements of perfume products create and reflect cultural notions regarding the status of women and gender roles. Trends from Cosmopolitan and Redbook perfume advertisements revealed:

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Yes, you can access Perfume advertisement by Mayer Taylor in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
GRIN Verlag
Year
2014
eBook ISBN
9783656587903
Edition
0
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents