eBook - PDF

Research on Market Development Strategy in Africa. A Case Study of Nestle Nigeria PLC

Name: Research on Market Development Strategy in Africa. A Case Study of Nestle Nigeria PLC
ISBN: 9783668516830

Alice Enama,

91 pages
English
PDF
Available on iOS & Android

eBook - PDF

Research on Market Development Strategy in Africa. A Case Study of Nestle Nigeria PLC

Alice Enama,

About this book

Master's Thesis from the year 2017 in the subject Business economics - Market research, grade: 1, 5, language: English, abstract: Due to the harsh situation that exists in Africa - such as diseases, social uprising, ethnic war, serious unemployment - and with its 54 countries with different growth rates, infrastructure, trade agreement, tax regulations, different consumer patterns, culture and level of technological, it appears difficult to conduct a profitable business there. Companies wanting to survive and succeed in such challenging environment need to build their core competitive and develop their own unique development strategy. The company's strategy is vital for all companies, deciding the sustainable development of the enterprise.Based on a case study of Nestle Company in Nigeria, this paper focuses on the development strategy of the African market development strategy for the African research. First of all, on the basis of the research background and significance, the external development environment of the Company in Nigeria has been studied, through the applied management theory of strategic management, marketing, management economics, the PESTEL analysis method and the Porter's five forces model. From the internal resources and ability of Nestle Nigeria Plc, this paper expounds the internal conditions of the company. Afterwards, the opportunities, threats, advantages and disadvantages of the company will be explored via a SWOT analysis. At the end, the factors of Nestlé's success in Africa will be studied in depth, its key success in Nigeria explained and some strategies for the development of other companies in Africa enumerated in order to provide some guidance and valuable suggestions for those companies.

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Yes, you can access Research on Market Development Strategy in Africa. A Case Study of Nestle Nigeria PLC by Alice Enama in PDF and/or ePUB format, as well as other popular books in Business & Marketing Research. We have over one million books available in our catalogue for you to explore.