From Brighton Beach to Madison Avenue
eBook - ePub

From Brighton Beach to Madison Avenue

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

From Brighton Beach to Madison Avenue

About this book

David Wiener is a successful accountant with connections in the advertising industry from New York to L.A. The author’s sharp mind and quick humor translate into a great read.

Unlike any accountant most people ever meet, David C. Wiener rose from humble beginnings in a Jewish neighborhood of Brighton Beach, to the heights of accounting success by carving out a niche in the advertising industry in midtown Manhattan. He moved from accounting to financial assessment to negotiating deals with an ever widening array of companies. His uncanny ability to size up in an instant a situation on all levels—not only financial and economic, but all aspects related to it—his disarming sense of humor, and his no-nonsense approach make him the perfect deal maker. This book lifts the curtain on the stage of advertising agencies from the 1970s to the present and shares life lessons on how to succeed in business and in life.

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Information

Publisher
Radius Book Group
Year
2018
Topic
Business
eBook ISBN
9781635765724
Subtopic
Advertising
Index
Business

Table of contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. Contents
  6. Acknowledgments
  7. 1. Trade Mission to Moscow
  8. 2. Brighton Beach
  9. 3. Abraham Lincoln High School and Brooklyn College
  10. 4. Halpern, Goldstein & Company
  11. 5. My Early Career
  12. 6. Out on My Own
  13. 7. On Fifth Avenue
  14. 8. Jay Chiat
  15. 9. Martin Puris
  16. 10. Jerry, Andy, and the Gang
  17. 11. On Firing and Being Fired and Other Experiences
  18. 12. Ode to the Advertising and Marketing Communications Industry
  19. 13. Let the Dance Begin: A Deal Primer for Sellers
  20. 14. Nine Steps to a Better Deal
  21. 15. The Anatomy of a Hypothetical M&A Transaction in Bullet Point Format
  22. 16. Working with Lawyers—Some Good, Some Not So Good
  23. 17. I’m Not Your Typical Accountant
  24. 18. The Virtuous Circle
  25. 19. How to Stop Ad Execs from Banging the Back of Your Chair at the Four Seasons
  26. 20. Meeting Bill Russell and Other Big Names
  27. 21. People Are Irrational
  28. 22. Fight, Flee—or Laugh
  29. 23. No Jerks Allowed: David’s Rules for Business, Management, and the Rest of Life
  30. 24. Around the Office, Over the Years
  31. 25. This Message Is Brought to You by Our Sponsors
  32. 26. My Family
  33. 27. Yeah? Says Who?
  34. Appendix A: My Favorites
  35. Appendix B: David Wiener’s Negotiation Rules
  36. Appendix C: Questions You Should Ask Your Potential M&A Advisor
  37. Appendix D: Experiences in Business
  38. About the Author

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