eBook - PDF

Go-To-Market Uncovered

Name: Go-To-Market Uncovered
Author: Paul Sullivan

How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth

Paul Sullivan,

307 pages
English
PDF
Available on iOS & Android

eBook - PDF

Go-To-Market Uncovered

How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth

Paul Sullivan,

About this book

A proven blueprint for long-term operating success for entrepreneurs, marketers, sales leaders, and customer success teams

In Go-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth, celebrated entrepreneur and go-to-market strategist Paul Sullivan delivers a hands-on discussion of the ARISE framework for bringing B2B SaaS, fintech, and tech-enabled businesses to market. The author shows you how to fully implement this framework in just 30 days. It offers a proven blueprint for long-term success you can apply to your own organization immediately, whether you work in a startup, a scale-up, or a large enterprise.

Practical, scalable, and filled with foresight, every stage of the ARISE framework is designed to be thorough and agile, empowering your company to increase its ROI on tech investments and strategic initiatives. You'll also find:

Explorations of critical key performance indicators outlining what exactly you need to keep track of and what can be safely disregarded
Strategies for aligning your sales and marketing goals to create a unified customer journey
Enlightening case studies that illustrate the most common challenges faced by companies and how to overcome them

Packed with strategies, templates, worksheets, links to additional resources and reading materials, and valuable lessons, Go-To-Market Uncovered demonstrates how to anticipate potential market forces, position your firm relative to the competition, and overcome performance challenges with startling effectiveness.

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Yes, you can access Go-To-Market Uncovered by Paul Sullivan in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.