All You Need To Know About Public Relations
eBook - ePub

All You Need To Know About Public Relations

An Entrant's Guide to the PR and Communications Industry

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

All You Need To Know About Public Relations

An Entrant's Guide to the PR and Communications Industry

About this book

Dive into the world of Public Relations with All You Need To Know About Public Relations: An Entrant's Guide to the PR and Communications Industry. Written by industry veteran Adrian Wheeler, this guide dispels common misconceptions and provides a comprehensive introduction for career starters in this exciting profession.

Discover the key skills for success:
• Interpersonal Skills: Build and maintain strong relationships
• Creativity and Imagination: Innovate and think outside the box
• Empathy: Understand and connect with your target audience
• Resilience: Thrive under pressure
• Persuasion: Craft compelling arguments

Master practical skills critical for PR professionals:
• Writing: Excel in creating engaging content.
• Visualisation: Envision and describe events in a compelling manner
• Analytical Ability: Distil key facts and present them effectively.
• Organisational Skills: Stay prepared and responsive in a fast-paced environment.


This indispensable guide equips those interested in pursuing a career in the PR and Communications industry with the knowledge and skills needed to excel in such dynamic environments. Whether you're new to the field or looking to refine your expertise, Adrian Wheeler's insights will help you flourish.

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Yes, you can access All You Need To Know About Public Relations by Adrian Wheeler in PDF and/or ePUB format, as well as other popular books in Business & Customer Relations. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover Page
  2. Halftitle
  3. Title
  4. Copyright
  5. Dedication
  6. Frontmatter
  7. Contents
  8. Preface
  9. Acknowledgements
  10. 1. PR and Communications – A Great Career Choice
  11. 2. Are You Right for PR? Is PR Right for You?
  12. 3. The Core Skills You Need to Have – Or Acquire
  13. 4. The PR and Communications Landscape
  14. 5. Working in PR and Communications – What It’s Like
  15. 6. How to Choose Your Entry-point
  16. 7. Do You Need Qualifications or a Degree?
  17. 8. Early Days – How to Shine
  18. 9. Developing Your Personal Brand
  19. 10. Becoming a Specialist – Or Not
  20. 11. Individuals and Team Players
  21. 12. How to Develop Your PR and Communications Skills
  22. 13. Will You Be Rich? The Financial Side
  23. 14. Typical Questions
  24. Appendix 1: Sources of Further Information
  25. Appendix 2: Public Relations and Communications Terminology
  26. About the Author