
All You Need To Know About Public Relations
An Entrant's Guide to the PR and Communications Industry
- English
- ePUB (mobile friendly)
- Available on iOS & Android
All You Need To Know About Public Relations
An Entrant's Guide to the PR and Communications Industry
About this book
Dive into the world of Public Relations with All You Need To Know About Public Relations: An Entrant's Guide to the PR and Communications Industry. Written by industry veteran Adrian Wheeler, this guide dispels common misconceptions and provides a comprehensive introduction for career starters in this exciting profession.
Discover the key skills for success:
• Interpersonal Skills: Build and maintain strong relationships
• Creativity and Imagination: Innovate and think outside the box
• Empathy: Understand and connect with your target audience
• Resilience: Thrive under pressure
• Persuasion: Craft compelling arguments
Master practical skills critical for PR professionals:
• Writing: Excel in creating engaging content.
• Visualisation: Envision and describe events in a compelling manner
• Analytical Ability: Distil key facts and present them effectively.
• Organisational Skills: Stay prepared and responsive in a fast-paced environment.
This indispensable guide equips those interested in pursuing a career in the PR and Communications industry with the knowledge and skills needed to excel in such dynamic environments. Whether you're new to the field or looking to refine your expertise, Adrian Wheeler's insights will help you flourish.
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Information
Table of contents
- Cover Page
- Halftitle
- Title
- Copyright
- Dedication
- Frontmatter
- Contents
- Preface
- Acknowledgements
- 1. PR and Communications – A Great Career Choice
- 2. Are You Right for PR? Is PR Right for You?
- 3. The Core Skills You Need to Have – Or Acquire
- 4. The PR and Communications Landscape
- 5. Working in PR and Communications – What It’s Like
- 6. How to Choose Your Entry-point
- 7. Do You Need Qualifications or a Degree?
- 8. Early Days – How to Shine
- 9. Developing Your Personal Brand
- 10. Becoming a Specialist – Or Not
- 11. Individuals and Team Players
- 12. How to Develop Your PR and Communications Skills
- 13. Will You Be Rich? The Financial Side
- 14. Typical Questions
- Appendix 1: Sources of Further Information
- Appendix 2: Public Relations and Communications Terminology
- About the Author