This book explores the recent history and future directions of scholarly publishing in the humanities in the United States from a marketing and communications perspective. The study draws on statistical surveys and data from a multidude of sources in order to analyze the major challenges confronting the humanities in higher education as well as the opportunities for print and digital publication since 2000. Chapters cover all types of publishing from university to trade presses, libraries, national programs, and self publishing, and focuses on changes in higher education funding, the impact of disruptive technologies such as AI, and the importance of global markets in disseminating new research in the humanities. The author explores these trends and other relevant theories, practices, and examples to achieve a better understanding of why publishing scholarly books and journals in the humanities is, and will remain, a critically important yet complicated component of the higher education landscape.
eBook - ePub
Scholarly Publishing in the Humanities, 2000-2024
Marketing and Communications Challenges and Opportunities
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Scholarly Publishing in the Humanities, 2000-2024
Marketing and Communications Challenges and Opportunities
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Table of contents
- Cover
- Front Matter
- 1.Ā Introduction to the Humanities and the Role of the Humanities in the History of Higher Education in the United States
- 2.Ā The State of the Humanities and Scholarly Publishing to 2000
- 3.Ā Major Developments and Events in the Humanities and Scholarly Publishing: 2000ā2014
- 4.Ā The Crisis in the Humanities and Scholarly Publishing: 2014ā2024
- 5.Ā Intellectual Property Issues on the Humanities and Scholarly Publishing: 2000ā2024
- 6.Ā The Future of the Humanities and Scholarly Publishing in the Humanities
- Back Matter
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Yes, you can access Scholarly Publishing in the Humanities, 2000-2024 by Albert N. Greco in PDF and/or ePUB format, as well as other popular books in Education & Marketing. We have over 1.5 million books available in our catalogue for you to explore.