eBook - PDF

Quantitative Marketing and Marketing Management

Name: Quantitative Marketing and Marketing Management
ISBN: 9783834937223

Marketing Models and Methods in Theory and Practice

Adamantios Diamantopoulos,

Wolfgang Fritz,

Lutz Hildebrandt,

604 pages
English
PDF
Available on iOS & Android

eBook - PDF

Quantitative Marketing and Marketing Management

Marketing Models and Methods in Theory and Practice

Adamantios Diamantopoulos,

Wolfgang Fritz,

Lutz Hildebrandt,

About this book

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers – among them worldwide leading scholars – offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.

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Yes, you can access Quantitative Marketing and Marketing Management by Adamantios Diamantopoulos,Wolfgang Fritz,Lutz Hildebrandt in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.