Marketing Research
eBook - PDF

Marketing Research

  1. 436 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Marketing Research

About this book

The goal of this book is to equip students with the knowledge and skills necessary to conduct effective marketing research. The book covers the research process, including problem definition, research design, data collection, data analysis, and report preparation. By integrating theoretical concepts with practical applications, it prepares students to make data-driven marketing decisions and develop successful marketing strategies.

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Yes, you can access Marketing Research by Roberto Castaneda Sarabia in PDF and/or ePUB format, as well as other popular books in Business & Marketing Research. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. About the Editor
  5. Table of Contents
  6. List of Figures
  7. List of Tables
  8. Preface
  9. 1 MARKETING RESEARCH: AN OVERVIEW
  10. 2 RESEARCH DESIGN
  11. 3 QUALITATIVE MARKETING RESEARCH
  12. 4 QUANTITATIVE MARKETING RESEARCH
  13. 5 DATA COLLECTION SOURCES AND METHODS
  14. 6 MEASUREMENT AND SCALING TECHNIQUES
  15. 7 SAMPLING IN MARKETING RESEARCH
  16. 8 DATA ANALYSIS
  17. 9 DATA INTERPRETATION AND REPORT WRITING
  18. 10 BUSINESS-TO-BUSINESS (B2B) RESEARCH
  19. 11 STRATEGY OF MARKET ENTRY
  20. INDEX
  21. Back Cover