eBook - ePub

Marketing in the (Great, Big, Messy) Real World

Name: Marketing in the (Great, Big, Messy) Real World
ISBN: 9781632999870

Rewire Your Marketing Organization to Navigate Anything

Kathleen Schaub,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Marketing in the (Great, Big, Messy) Real World

Rewire Your Marketing Organization to Navigate Anything

Kathleen Schaub,

About this book

Transform Complexity into Opportunity

Marketing leaders face an uphill battle: their teams are expected to deliver predictable, measurable results in a world characterized by uncertainty, human behavior, and complexity. Traditional approaches attempt to treat marketing as a vending machine where input guarantees output. But this outdated approach sets CMOs up for frustration in today's dynamic business environment.

Kathleen Schaub—marketing innovator, former CMO, and research analyst—reveals a radically needed shift in thinking that will not only bring clarity to the whole organization but help CMOs thrive in the chaos. Drawing on decades of experience combined with relevant science, Schaub explains why industrial-era practices fall short today and outlines a more flexible approach that embraces marketing as a complex system. Schaub's method begins with four essential mindset shifts—think like an investor, navigator, statistician, and ecologist—and builds on them with actionable operational changes in intelligence, teams, work methods, and change management.

Marketing in the (Great, Big, Messy) Real World empowers marketing leaders to create adaptable, resilient marketing systems that thrive in uncertainty. Unlock your team's full potential and turn complexity into opportunity.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.

No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn more here.

Perlego offers two plans: Essential and Complete

Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.

Both plans are available with monthly, semester, or annual billing cycles.

We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.

Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.

Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.

Yes, you can access Marketing in the (Great, Big, Messy) Real World by Kathleen Schaub in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.