eBook - PDF
Phygital Marketing Glossary
The Essential Physical and Digital Marketing Vocabulary
- 169 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
Document from the year 2025 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: Excited to share the Phygital Marketing Glossary—a resource created for students, professionals, and curious minds looking to deepen their understanding of marketing in today's ever-evolving landscape. Whether you're revisiting the fundamentals or diving into phygital strategy, this eBook is here to grow with you.
Moreover, I wrote this glossary to demystify the language of modern marketing. Instead of writing a story-driven textbook, I wanted to create a reference tool—something you can flip through, search, or skim whenever a new term pops up. It's meant to be quick, clear, and relevant.
You'll find:
1. Concise definitions of essential marketing terms
2. Language that bridges traditional marketing and digital inno-vation
3. Concepts that matter in a phygital customer journey
4. Insight into how technology shapes strategy, engagement, and brand perception
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Table of contents
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Yes, you can access Phygital Marketing Glossary by Thomas Girard in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over 1.5 million books available in our catalogue for you to explore.