eBook - PDF

Strategic Communication Research Methods Workbook

Name: Strategic Communication Research Methods Workbook
ISBN: 9781736040249

Harsha Gangadharbatla,

Toby Hopp,

302 pages
English
PDF
Available on iOS & Android

eBook - PDF

Strategic Communication Research Methods Workbook

Harsha Gangadharbatla,

Toby Hopp,

About this book

The Strategic Communications Research Methods Workbook is designed to serve as an alternative (or a companion) to traditional research methods textbooks. Each chapter in the Strategic Communications Research Methods Workbook begins with the basic knowledge that students and professionals in the strategic communication industry must possess – then asks readers to apply this knowledge to real-world research scenarios faced by strategic communication professionals.