Qualitative Research in Business and Management

Michael D Myers

• Publisher: SAGE Publications Ltd
• Year: 2025
• Print ISBN:
  9781529667264
  9781529667271
• Edition: 4
• eBook ISBN:
  9781036202590
• Topic: Business
• Subtopic: Business General
• Index: Business

This accessible, comprehensive yet remarkably concise textbook is designed to help students and researchers in business and management with their research project. It covers key qualitative research methods, data collection techniques and explores how to analyse qualitative data, before providing invaluable advice on how to write up your research and get published. 

Now in its fourth edition, Qualitative Research in Business and Management has been updated to reflect the growing popularity of online research and secondary data collection, with new content on AI, the digitalization of qualitative research and virtual fieldwork. 

Michael D. Myers is Professor of Information Systems in the Department of Information Systems and Operations Management at the University of Auckland Business School, Auckland, New Zealand.

Table of contents

• Cover
• Half Title
• Title Page
• Copyright Page
• Contents
• Your Guide to This Book
• Online Resources
• About the Author
• Preface
• Acknowledgements
• Part I Introduction
• 1 How to Use This Book
• 2 Overview of Qualitative Research
• Part II Fundamental Concepts of Research
• 3 Research Design
• 4 Philosophical Perspectives
• 5 Ethics
• Part III Qualitative Research Methods
• 6 Action Research
• 7 Case Study Research
• 8 Ethnographic Research
• 9 Grounded Theory
• Part IV Data Collection Techniques
• 10 Interviews
• 11 Participant Observation and Fieldwork
• 12 Using Documents
• Part V Analysing Qualitative Data
• 13 Analysing Qualitative Data: An Overview
• 14 Hermeneutics
• 15 Semiotics
• 16 Narrative Analysis
• Part VI Writing Up and Publishing
• 17 Writing Up
• 18 Getting Published
• Part VII Conclusion
• 19 Qualitative Research in Perspective
• Glossary
• References
• Index