eBook - ePub

The Sales MBA

Name: The Sales MBA
Author: Douglas Cole

How to Influence Corporate Buyers

Douglas Cole,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Sales MBA

How to Influence Corporate Buyers

Douglas Cole,

About this book

Contrary to many predictions, there is growing demand for highly skilled sales jobs in the modern economy. Whether you're a salesperson or a knowledge worker, knowing how to influence corporate buyers has become a critical skill. But most sales books tend to be narrow and prescriptive. They focus only on tactics and tools rather than principles and mindset that can re-define your approach. This is a different kind of sales book. In plain and direct language, the author shows what it means to become a Strategist, a Change Agent, and a Decision Architect. Referencing the most important research and a wide assortment of field experiences, The Sales MBA explains how companies compete, how organizations evolve, and how people decide. Whether you sell to companies or lead others who do, this book will strengthen your credibility as a trusted advisor.
Douglas Cole created a course on business acumen for LinkedIn's global sales team, based on his experience as a leader and practitioner of sales. He also serves as a part-time business school lecturer and start-up advisor.

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Yes, you can access The Sales MBA by Douglas Cole in PDF and/or ePUB format, as well as other popular books in Business & Sales. We have over one million books available in our catalogue for you to explore.