Classic Failures in Product Marketing
eBook - ePub
Available until 15 Jan |Learn more

Classic Failures in Product Marketing

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub
Available until 15 Jan |Learn more

Classic Failures in Product Marketing

About this book

Learn how to avoid the really stupid—and often funny—marketing mistakes made by so many companies. Reading about failures is a lot better than learning the hard way—through painful experience. This comprehensive book has 528 marketing failures in 64 categories made by companies in 42 nations: North America: US and Canada Latin America: Mexico, Brazil, Argentina, Chile, and Colombia South Pacific: Australia and New Zealand Europe: UK, Ireland, Russia, Germany, France, Italy, Belgium, Netherlands, Switzerland, Norway, Sweden, and Finland Asia: India, Japan, South Korea, Taiwan, China, Hong Kong, Singapore, Malaysia, Indonesia, Thailand, Vietnam, Brunei, and Philippines Africa and Middle East: South Africa, Kenya, Egypt, United Arab Emirates, Iran, and Iraq And even 2 island nations: Madagascar and Canary Islands

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Yes, you can access Classic Failures in Product Marketing by Donald Wayne Hendon in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover
  2. Recent Titles from Quorum Books
  3. Title Page
  4. Copyright
  5. Contents
  6. Figures
  7. Introduction
  8. 1 What This Book Is About
  9. THE MARKETING SETTING
  10. 2 Customers
  11. 3 Competitors
  12. 4 The Environment of the Market
  13. 5 Disasters and Safety — Rumors and Reality
  14. MARKETING TOOLS
  15. 6 Product or Service — Launching It and Naming It
  16. 7 Pricing
  17. 8 Channels of Distribution
  18. 9 Advertising 161 10 Personal Selling
  19. Subject Index
  20. Author Index
  21. ABOUT THE AUTHOR