
Classic Failures in Product Marketing
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Classic Failures in Product Marketing
About this book
Learn how to avoid the really stupid—and often funny—marketing mistakes made by so many companies. Reading about failures is a lot better than learning the hard way—through painful experience. This comprehensive book has 528 marketing failures in 64 categories made by companies in 42 nations: North America: US and Canada Latin America: Mexico, Brazil, Argentina, Chile, and Colombia South Pacific: Australia and New Zealand Europe: UK, Ireland, Russia, Germany, France, Italy, Belgium, Netherlands, Switzerland, Norway, Sweden, and Finland Asia: India, Japan, South Korea, Taiwan, China, Hong Kong, Singapore, Malaysia, Indonesia, Thailand, Vietnam, Brunei, and Philippines Africa and Middle East: South Africa, Kenya, Egypt, United Arab Emirates, Iran, and Iraq And even 2 island nations: Madagascar and Canary Islands
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Information
Table of contents
- Cover
- Recent Titles from Quorum Books
- Title Page
- Copyright
- Contents
- Figures
- Introduction
- 1 What This Book Is About
- THE MARKETING SETTING
- 2 Customers
- 3 Competitors
- 4 The Environment of the Market
- 5 Disasters and Safety — Rumors and Reality
- MARKETING TOOLS
- 6 Product or Service — Launching It and Naming It
- 7 Pricing
- 8 Channels of Distribution
- 9 Advertising 161 10 Personal Selling
- Subject Index
- Author Index
- ABOUT THE AUTHOR