How to Market Your Book
eBook - ePub

How to Market Your Book

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

How to Market Your Book

About this book

These days, regardless of whether a book is self-published or traditionally published, there will be an expectation on the author to take an active role in marketing their book. Based on a series of interviews with successful authors from both sides of the publishing divide and both sides of the pond, Lynn lays out in detail the marketing strategies that have worked for them, alongside an explanation of how book marketing works based on her own long-standing career as a senior marketing exec. From developing social media tactics and arranging promotional events to handling press and trying to start viral campaigns, Lynn offers practical advice designed to help an author find a book marketing strategy that best works for them, based on their personal strengths and budget.

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Yes, you can access How to Market Your Book by Lynn Morrsion in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.

Information

Year
2021
eBook ISBN
9781912054503
Edition
0
Subtopic
Marketing

Table of contents

  1. What Is Book Marketing?
  2. Understanding Your Marketplace
  3. Growing a Support Network
  4. Preparation for Publication
  5. Book Tours
  6. Interviews and Speaking Opportunities
  7. Spreading the Word: Reviews, Blogs and Podcasts
  8. Making Social Media Work for You
  9. Using Mailing Lists
  10. Trying out Grassroots Marketing Tactics
  11. Jumping on a Viral Trend
  12. Hyperlocal Tactics
  13. Book Prizes
  14. Hiring an Expert
  15. Crowdfunding
  16. Keeping up the Momentum
  17. Featured Authors and Book Marketing Experts