
- English
- ePUB (mobile friendly)
- Available on iOS & Android
How to Market Your Book
About this book
These days, regardless of whether a book is self-published or traditionally published, there will be an expectation on the author to take an active role in marketing their book. Based on a series of interviews with successful authors from both sides of the publishing divide and both sides of the pond, Lynn lays out in detail the marketing strategies that have worked for them, alongside an explanation of how book marketing works based on her own long-standing career as a senior marketing exec. From developing social media tactics and arranging promotional events to handling press and trying to start viral campaigns, Lynn offers practical advice designed to help an author find a book marketing strategy that best works for them, based on their personal strengths and budget.
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Information
Table of contents
- What Is Book Marketing?
- Understanding Your Marketplace
- Growing a Support Network
- Preparation for Publication
- Book Tours
- Interviews and Speaking Opportunities
- Spreading the Word: Reviews, Blogs and Podcasts
- Making Social Media Work for You
- Using Mailing Lists
- Trying out Grassroots Marketing Tactics
- Jumping on a Viral Trend
- Hyperlocal Tactics
- Book Prizes
- Hiring an Expert
- Crowdfunding
- Keeping up the Momentum
- Featured Authors and Book Marketing Experts