The Evolving Landscape of Media and Communication in Hong Kong

Name: The Evolving Landscape of Media and Communication in Hong Kong
ISBN: 9789629375416

Yu HUANG,

Yunya SONG,

310 pages
English
PDF
Available on iOS & Android

eBook - PDF

Available until 17 Jan |Learn more

The Evolving Landscape of Media and Communication in Hong Kong

Yu HUANG,

Yunya SONG,

About this book

Over the last twenty years Hong Kong society has witnessed dramatic change, and nowhere is this better reflected than in the realm of media and communications. Across the fields of journalism, public relations and advertising, we can see the changing trends in terms of audience consumption and interaction. From technological developments to the shift in audience participation, the expectations and functions of these professions have been greatly altered. While many of these changes are occurring worldwide, within Hong Kong the processes of change have been further complicated by recent social and political events. Through a selection of essays by field experts, this volume explores the evolution of media itself as well as the complex causes underlying these developments. It identifies not only the difficulties and opportunities for media professionals today, but also the evolving role of the audience.

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Yes, you can access The Evolving Landscape of Media and Communication in Hong Kong by Yu HUANG,Yunya SONG in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.