eBook - ePub
Brand Harmony
Achieving Dynamic Results by Orchestrating Your Customer's Total Experience
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Brand Harmony
Achieving Dynamic Results by Orchestrating Your Customer's Total Experience
About this book
Brand Harmony presents a fresh and revealing approach to branding and explains how companies of all types and sizes can achieve dynamic results by orchestrating their customers' total experience. Brand Harmony is a breakthrough concept that aligns everyone in a company to deliver a powerful, harmonious message to customers.Full of common-sense wisdom, Brand Harmony dispels the myths about branding and shows how companies can successfully create Brand Harmony in the minds of their customers by aligning the entire organization to tell one cumulative story. Brand Harmony takes marketing beyond the marketing department by showing how people throughout an organization need to be the brand in order to create comprehensive, company-wide messages that customers will understand and believe. Brand Harmony includes 10 how-to exercises based on Yastrow's proven methods and real-life examples which walk the reader through each stage of the branding process.
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Information
Table of contents
- Front Cover
- Title Page
- Copyright
- Contents
- Acknowledgements
- How to Use This Book
- 1 The Parable of the Concert
- 2 How Brand Impressions Are Formedā¦ and Why It Matters
- 3 Brute Force Brandingā¦and Why It Doesnāt Work
- 4 Brand Harmony
- 5 Designing Brand Harmony
- 6 Be the Brand!
- 7 The Will to Create Brand Harmony
- Conclusion: Marketingās Copernican Revolution
- Appendix
- Endnotes
- Glossary
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Yes, you can access Brand Harmony by Steve Yastrow in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over 1.5 million books available in our catalogue for you to explore.