eBook - ePub
The Ultimatum of Pleasure
Behavioral Economics and Social Development
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
The Ultimatum of Pleasure
Behavioral Economics and Social Development
About this book
This book is dedicated to the research of the "pleasure phenomenon" as the most important factor in individual and socio-cultural development. In a society of mass consumption, pleasureāhaving turned into a commodity and a means of manipulationādefines civilizational development. The authors theorize that the pursuit of pleasure can destroy one's self, culture, and environment. The recent rapid technological expansion has turned pleasure into a societal challenge.
This study emphasizes the necessity of intrinsic transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self, society, and the world.
This study emphasizes the necessity of intrinsic transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self, society, and the world.
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Yes, you can access The Ultimatum of Pleasure by Arsen Dallakyan,Karlen Dallakyan in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Title Page
- Introduction
- Pleasure and the Vector of Civilizational Development
- Pleasure as a Catalyst for Development of Society
- Civilizational Threats of the Pleasure Paradigm
- On the Way to a New Paradigm
- Conclusion
- Index