eBook - ePub
Hashtags and Headlines
Marketing for School Leaders
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Hashtags and Headlines
Marketing for School Leaders
About this book
Today's administrators need to understand why, when, where, and how to market their schools to continue to serve their communities in the rapidly-changing educational climate. This book will highlight effective and tangible marketing practices for k-12 educators. The book is envisioned to be very reader friendly and offer practical solutions to current challenges that school leaders are facing. The authors envision school leaders being able to open the book and start applying the information. The book offers ideas and solutions to marketing challenges both big and small. It will also walk administrators through the process of establishing a marketing plan specific to educational contexts, help them navigate their competitive environment, and address marketing communication issues ranging from social media to crisis planning.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Hashtags and Headlines by Azure D. S. Angelov,Deidre Pettinga,David F. Bateman in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- An Unexpected Foreword
- Introduction
- 1 Relationship Building with Educational Consumers
- 2 Strategic Marketing Planning
- 3 The Marketing Mix Introduced: Product, Price, and Place
- 4 The Marketing Mix: Promotion
- 5 Social Media Marketing
- 6 From Lesson Plans to Marketing Plans
- About the Authors