
eBook - ePub
High Schoolers, Meet Media Literacy
How Teachers Can Bring Economics, Media, and Marketing to Life
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
High Schoolers, Meet Media Literacy
How Teachers Can Bring Economics, Media, and Marketing to Life
About this book
High school students today are no longer insulated from the vicissitudes of messaging/counter messaging in today's always available, always blaring media (coming into their cars, homes, and ears through ever-more personal devices), including the cross-accusations of "fake news" that leave true seekers of information spinning in circles. Young people are no longer "future consumers," as products they are not even old enough to buy are pitched to them, while groups with political agendas seek to make future voters already on their "team" before they first step into a voting booth. Fortunately, there is now a call for empowering teens with the knowledge and skills to decode such messaging so that they are no longer passive receptacles of messaging, but active participants in their own media processing. This is the field of media literacy.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access High Schoolers, Meet Media Literacy by Jim Wasserman in PDF and/or ePUB format, as well as other popular books in Education & Marketing. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Title Page
- Foreword
- Preface
- Marketing and Media
- Behavioral Economics
- Coolness
- Consumer Demographics
- Journey to the Centrics of the Earth
- Teens, the Strangers in Our Strange Land
- Media Literacy, Relativity, and the Art of Persuasion
- Advanced Media Literacy Issues
- Telling the Truth
- Glossary
- Bibliography
- About the Author