- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
The demand for effective communication and marketing at the campus and district level has never been more urgent and educational agencies have limited resources that can be directed to these efforts. It is important that our time and energy are directed towards those communication and marketing strategies that will have the most significant impact. Through practical advice, useful examples, and detailed case studies, this book will provide a compelling case for using data to maximize school communication. Whether you are a seasoned PR pro or someone who has taken on communication as one of many duties, there will be at least one money-saving, impact-increasing idea that makes reading this book well worth your time.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Engaging Data by Trinette Marquis in PDF and/or ePUB format, as well as other popular books in Education & Marketing. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Contents
- Foreword
- Preface
- Acknowledgments
- Introduction
- Chapter 1: The Case for Data
- Chapter 2: The Four-Step Public Relations Process
- Chapter 3: Research, Easier than You Might Think
- Chapter 4: Data, Data Everywhere
- Chapter 5: Designing Surveys that Truly Listen
- Chapter 6: What Gets Measured Gets Done
- Chapter 7: Analytics, the Low-Hanging Data Fruit
- Chapter 8: Low(er) Tech Tracking Ideas
- Chapter 9: Making Data Accessible
- Chapter 10: Qualitative Research, Understanding the Richness of Experience
- Chapter 11: When the Data Is Hard to Swallow
- Chapter 12: No PR Person, No Problem!
- Appendix A: Sample Communication Plan
- Appendix B: Sample Communication Survey Questions
- Appendix C: Training Ideas to Expand Communications Function
- Appendix D: Four-Step Process Campaign Example—Increasing Free and Reduced Meal Applications
- Appendix E: Communication Options Worksheet
- Glossary
- Resources
- About the Author