- 255 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
The most important element in every election is getting voters to the polls—these get-out-the-vote (GOTV) efforts make the difference between winning and losing office. With the first three editions of Get Out the Vote, Donald P. Green and Alan S. Gerber broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly transformed how campaigns operate. Get Out the Vote has become the reference text for those who manage campaigns and study voter mobilization.
In this expanded and updated edition, Green and Gerber incorporate data from a trove of recent studies that shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. The new edition gives special attention to "relational organizing" through friend-to-friend communication and events.
Available in time for the 2020 presidential campaign, this practical guide to voter mobilization will again be a must-read for consultants, candidates, and grassroots organizations.
In this expanded and updated edition, Green and Gerber incorporate data from a trove of recent studies that shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. The new edition gives special attention to "relational organizing" through friend-to-friend communication and events.
Available in time for the 2020 presidential campaign, this practical guide to voter mobilization will again be a must-read for consultants, candidates, and grassroots organizations.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Get Out the Vote by Donald P. Green,Alan S. Gerber in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & American Government. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Front Cover
- Title Page
- Copyright Information
- Table of Contents
- Preface
- Introduction: Why Voter Mobilization Matters
- Evidence versus Received Wisdom
- Door-to-Door Canvassing
- Leaflets and Signage
- Direct Mail
- Commercial Phone Banks, Volunteer Phone Banks, and Robocalls
- Electronic Mail, Social Media, and Text Messaging
- Using Events to Draw Voters to the Polls
- Using Mass Media to Mobilize Voters
- Voter Registration and Voter Turnout
- Strategies for Effective Messaging
- What Works, What Doesn't, and What's Next
- Appendix A: Meta-Analysis of Door-to-Door Canvassing Experiments
- Appendix B: Meta-Analysis of Direct Mail Experiments
- Appendix C: Meta-Analysis of Phone-Call Experiments
- Notes
- Index
- Back Cover