eBook - ePub

Why It Sells

Name: Why It Sells
ISBN: 9781461647119

Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

Marcel Danesi,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Why It Sells

Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

Marcel Danesi,

About this book

Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.

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Yes, you can access Why It Sells by Marcel Danesi in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.