eBook - ePub
SilverComm
Marketing Practices and Messages for the Age of Aging
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
In 2021, the first of the 78 million Baby Boomers turned 75, and by 2030, those 65 and older will account for 20% of the U.S. population. Although seniors control 70% of disposable income and make 50% of all consumer purchases, most current marketing campaigns devote less than 10% of their budgets to this vital and vibrant market!
It is imperative that the strategic communication professions take note of this oncoming silver tsunami and learn to make the most of it. This supplementary textbook, suitable for both undergrad and graduate students, explains how longevity has affected and must continue to affect marketing and advertising practitioners. While students rarely gear their professional paths towards elderly markets, engaging with the senior sectors can lead to an incredibly rewarding and successful career.
It is imperative that the strategic communication professions take note of this oncoming silver tsunami and learn to make the most of it. This supplementary textbook, suitable for both undergrad and graduate students, explains how longevity has affected and must continue to affect marketing and advertising practitioners. While students rarely gear their professional paths towards elderly markets, engaging with the senior sectors can lead to an incredibly rewarding and successful career.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access SilverComm by Anne M. Cooper,Young Joon Lim in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Preface
- Definitions
- Acknowledgments
- Chapter 1: The Age of Aging
- PART I: WORKING IN SILVERCOMM
- PART II: ADVERTISING
- PART III: PUBLIC RELATIONS AND MARKETING
- PART IV: CURRENT ISSUES
- Appendix A: Sample Press Release from LeadingAge
- Appendix B: Media Portrayals
- Appendix C: Resources for Research
- Works Cited
- About the Authors