How Not to Hate Advertising
eBook - ePub

How Not to Hate Advertising

A Creative’s Guide to A Long and (Dare I Say) Happy Career in A Remarkably Silly Industry

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

How Not to Hate Advertising

A Creative’s Guide to A Long and (Dare I Say) Happy Career in A Remarkably Silly Industry

About this book

Written by an award-winning Chief Creative Officer (CCO) and featuring insights from agency and freelance advertising pros, this book is the creative professionals' guidebook, self-help book, and halftime speech/pep talk book all wrapped up in one. It's written for working creatives to help them sustain and succeed in an industry that has plenty to hate about it.

This is not a "how to break into the business" book, and it doesn't aim to explain the creative process and how to come up with ideas. Instead, it accepts and expects that the reader has already done the hard part of breaking in and (hopefully) getting some work produced that they're proud of – it's the "what's next" to avoid burnout, filled with practical tips, sage advice, and real stories from an array of people who have definitely hated advertising at some point – but stuck with it anyway.

A sort of treasure map that creatives can use to guide them through different stages of their career, this book is pure gold for advertising professionals and students who want to thrive in their chosen industry while taking care of their whole selves, now and into the future.

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Yes, you can access How Not to Hate Advertising by Nick Sonderup in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Liderazgo. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2025
eBook ISBN
9781040433652
Topic
Negocios y empresa
Subtopic
Liderazgo

Table of contents

  1. Cover
  2. Endorsements Page
  3. Half Title
  4. Title Page
  5. Copyright Page
  6. Dedication
  7. Table of Contents
  8. Foreword by Jeff Kling
  9. A note on hate
  10. Preface
  11. 1 How not to hate advertising
  12. 2 How not to hate the creative process
  13. 3 How not to hate your own brand
  14. 4 How not to hate being the adult in the room
  15. 5 How not to hate your current job
  16. 6 How not to hate your portfolio
  17. 7 How not to hate going freelance
  18. 8 How not to hate the way we work now
  19. 9 How not to hate the shiny new object
  20. 10 How not to hate awards
  21. 11 How not to hate yoga and tofu
  22. 12 How not to hate other random stuff you never thought you’d hate about advertising
  23. 13 How to be okay with hating advertising a little
  24. Acknowledgments
  25. About the author
  26. Index