eBook - PDF
Creating and Managing Superior Customer Value
- 352 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Creating and Managing Superior Customer Value
About this book
"Superior Customer Value" (SCV) advances theory and offers new tools useful for measuring value dimensions and strength. Achieving highly useful sense making about the value concept and value metrics is important because of the substantial evidence that: customer assessments of total value in a product/service offering strongly affects acceptance and initial purchase; customer evaluations of value experiences relate strongly with retaining them and growing the share-of-business these customers award specific suppliers; and increases in delivered-value implemented strategies relates positively to increases in profitability. "SCV" focuses on advancing value theory, research, and strategy in business-to-business contexts. Coverage includes in-depth case research findings for existing and disruptively new products and services and all papers in this volume embrace the proposition that context is a major force affecting planning and implementing strategy. "SCV" is relevant in particular to European and North American B-to-B contexts. However, the tools and theories in the volume are certainly relevant for research by scholars and decisions by executives working in Asia and Australia. "SCV" is essential reading for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services - critical abilities for product-service executives.
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Yes, you can access Creating and Managing Superior Customer Value by Arch G. Woodside, Michael Gibbert, Francesca Golfetto, Arch G. Woodside,Michael Gibbert,Francesca Golfetto in PDF and/or ePUB format, as well as other popular books in Business & Sales. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Front Cover
- Creating and Managing Superior Customer Value
- Copyright Page
- Contents
- List of Contributors
- Editorial Review Board
- Part A: Value Dimensions, Conceptualizations of Value – What is Value
- Part B: Metrics and Measurement – How to Measure Value
- Part C: Strategic Aspects – How to Create Value
- Part D: Operational Aspects, Value Propositions and Pricing – How to Capture Value