Winner of the 2025 Outstanding Book Award - African American Communication and Culture Division, National Communication Association and the 2025 Bonnie Ritter Book Award - Feminist and Gender Studies Division, National Communication Association!
In this book, Sherri Williams explores the digital activism of the Black social TV audience, a subset of Black Twitter. In addition to demands for social equality and shifts in social justice, Williams argues, the Black social TV audience advocated for a representation revolution in television, leading to some shows being blocked from airing, some being taken off the air, and others even being revived. Williams positions this activism as an extension of Black people's historic advocacy related to the use of their image, dating back a century to when the NAACP attempted to block screenings of the notoriously racist 1915 film The Birth of a Nation.
Black Social Television details how Black audiences' use of social media impacted the way television is watched, developed, and produced through digital discourse and activism, primarily on Twitter. Williams also demonstrates how Black content directors, like Justin Simien and Quinta Brunson, used social networks to develop their content and loyalty among audiences to ultimately bypass Hollywood's traditional gatekeepers. Crucially, she also investigates the impact of contemporary events like COVID-19 and Elon Musk's acquisition of Twitter on Black content creators and audiences.
- 197 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
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Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Dedication
- Introduction
- Chapter 1: Black Social TV: Posting, Clicking, and Tweeting toward Change
- Chapter 2: Twisted Sisters: Distorted Images of Black Women
- Chapter 3: Digital Discourse: Analyzing Black Social TV Dialogue
- Chapter 4: Digital Gladiators: How Social Television Made Scandal a Hit
- Chapter 5: Second Screen Strategies: How Networks and Shows Engage in Black Social TV
- Chapter 6: From the Second Screen to the TV Screen: How Black Creators Bypass Hollywood’s Gatekeepers through Social Media
- Chapter 7: The Pandemic Pivot: How Club Quarantine and Verzuz Transformed the Second Screen into the First Screen
- Chapter 8: Platforms, Protests, and Programs: The Present and Future of Black Social TV
- References
- Index
- About the Author
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Yes, you can access Black Social Television by Sherri M. Williams in PDF and/or ePUB format, as well as other popular books in Media & Performing Arts & Television History & Criticism. We have over 1.5 million books available in our catalogue for you to explore.